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1. When did you start metalhit.com, and what realization guided you toward the idea of doing an mp3-based promotion service/label?
I launched Metalhit.com in January 2008. The idea was born from a suggestion my wife made while discussing with her the status of my other (traditional) label, The Fossil Dungeon. I had always wanted to operate a metal label, publishing bands I enjoy, and this was an innovative way to do it.
2. Why an mp3-based promotion firm, and did you know about/use mp3s before starting the firm?
My other label, The Fossil Dungeon, had been publishing CDs while coincidentally publishing our releases in the digital market for a while so it was something I was acquainted with. While I still personally prefer CDs and Vinyls for my own entertainment, I do use Mp3s as well. One primary reason I opted to go exclusively digital with both of my labels was the fact that consumer markets are driven by convenience. Purchasing music online is far more convenient for the fan than going to the store, especially when dealing with music that's not readily accessible in stores to begin with! Another primary reason I decided to go with Mp3s was the expense factor. I and the bands only make money when their music sells so we do not need to be concerned about throwing lots of money down upfront to create inventory and then hope that inventory sells. People profit when product moves and that business concept attracted me. Furthermore, the money I would usually invest in manufacturing can now go to marketing and promoting our artists in a better way. Overall, it's a win-win situation and that makes for a good business. Operating my traditional CD/Vinyl-based label was a financial struggle and caused me to suffer losses for 5 years straight. As a digital label and distributor, the business model is more sound and more effective overall.
3. It seems several well-known labels have been receptive, and the metal press has been positive. Is this so, and what has helped you become accepted?
I am aware that digital sales are increasing rather rapidly on a year-to-year basis. I believe the statistic runs around 15% whilst CD sales are diminishing about 5% each year. The numbers tell me that people are getting comfortable with the digital format and I trust that within 10 years the industry will be 100% digital. I'm pleased the metal scene is embracing this change.
4. Major labels argue that allowing mp3s at all encourages theft and copying, but others point out that those who download mp3s are generally those without the money or inclination to buy the product anyway. How do you think mp3s can be used to promote music, and can it be done so without losing money for artists?
I don't think artists will see too dramatic of a shift in the bootlegging of their work than in previous periods of music. Granted, it is easier to move music illegally these days by sharing files versus dubbing a cassette tape or ripping and burning a CD. However, overall I think that if a fan values a band's music enough, they'll pay for it, especially with the knowledge that they're directly supporting the artists they appreciate. Even if music moves freely among music fans, it still serves as good promotion. If a music fan didn't pay for an album they own, but they like the band, they'll probably go see them at a show or perhaps order some merchandise online. The band will profit this way, whereas if their music hadn't been freely shared, they would've lost out on this fan. While a band and label would prefer for the fan to pay for music legitimately, I don't think the random occasions of this happening will ultimately cripple the industry. Consider libraries, for example. Did borrowing books freely ever put the book publishing industry out of business? Nope.
"Democracy is cancerous, and bureaus are its cancer. A bureau takes root anywhere in the state, turns malignant like the Narcotic Bureau, and grows and grows, always reproducing more of its own kind, until it chokes the host if not controlled or excised. Bureaus cannot live without a host, being true parasitic organisms. (A cooperative on the other hand CAN live without the state. That is the road to follow. The building up of independent units to meet the needs of people who participate in the functioning of the unit. A bureau operates on the opposite principle of inventing needs to justify the existence.) Bureaucracy is wrong as cancer, a turning away from the human evolutionary direction of infinite potentials and differentiation and independent spontaneous action, to the complete parasitism of a virus." -- William S. Burroughs, Naked Lunch
5. If mp3s are accepted as a means of sending promos, or as a way of selling music, it may force restructuring upon the industry. What do you think the music industry of the future will look like?
Labels are already jumping on the convenience of digital music. Apart from my label submitting promos digitally, I'm aware many of the majors are doing this as well. I think the industry will be much different in the future than its current state. For example, music stores will be a thing of the past. For example, indie shops situated around college campuses are already disappearing because the younger generation has gone completely digital. Music will be entirely digital, purchased from people's home computers and portable devices. The technology for this is already in place and is growing more popular each day. I think labels will market bands in traditional ways, though leaning more toward multi-media avenues on the web. For example, I don't think print magazines dealing with music will be around much longer though I do think they will outlast CDs.
6. Have you encountered resistance from labels and bands in your plan to send out mp3s to reviewers and, if so, what were the common objections? How did you resolve them?
Yes, I have encountered music reviewers and radio show DJs that have chosen not to accept digital promos. For most it is simply a matter of comfort. They aren't yet comfortable with this medium and they still prefer things the traditional way. There's absolutely nothing wrong with this and many of the labels still cater to these individuals by providing them with promo CDs, etc. For a lot of music journalists, their primary incentive for writing reviews is the fact they get to have tangible CDs as a perk for their work. While my music is still "free" to them, the reward factor isn't present because there is nothing entirely tangible given to them. Some people prefer to hold something rather than have it as a file on their computer. This is perhaps the only factor slowing the transition into the digital age of music, but as technology increases and the devices used to play CDs become obsolete, the transition will be inevitable. While this can hamper my marketing efforts, I contrarily have marketing partners that love digital music and embrace it happily. There are enough promoters out there to still run an effective marketing campaign, exclusively digital!
7. Some argue that digital rights management (DRM), which is any of a number of encryption schemes to prevent unauthorized copying or uploading of those mp3s, should be applied to any mp3s made of original works. Do you believe this is an effective strategy?
DRM serves nothing but an inconvenience to the fan. It limits the product a fan is purchasing and that is just bad business. Who wants to buy music that will work only on one device when there are presently multiple devices to play music on in the marketplace? People will always find a way bootleg music and DRM is no exception so I find it to be a waste of time on the industry's part. A lot of online music retailers, like eMusic, for example, offer downloads DRM-free. Likewise, the Metalhit.com Mp3 store is DRM-free!
8. Your work acknowledges a shift, through iTunes and other vectors, in the music industry toward accepting digital technology, including its ability to make a copy of anything already digitized. Some see the market as moving from selling a product, in which the physical form and information it contained were bonded inextricably, to selling a license to an abstract service, which is the ability to play or view a work, regardless of form. How will this affect how musicians, labels and promoters get paid?
It's interesting how you describe this shift and it's quite accurate. I believe labels and musicians will have to simply accept this transition and recognize that the future of media will be much more amorphous, not simply an individual unit. One thing I think we will see a rise in is the advent of the single. Previously, singles were used to leverage the sale of a full album. However, now fans have the ability to cherry-pick the songs they want and not have to purchase the filler that used to occupy full length albums. In fact, the idea of a full length album will become vague as this medium becomes more popular. It used to be that 45 minutes of music made up an album when that was all you could squeeze onto a record. CDs increased this expectation to a full hour. With digital music, timing is not an issue and people will simply purchase what they enjoy, song-by-song. As for musicians and labels being paid.I think it will still be the same, using a royalty system. What I do anticipate, however, is that artists will potentially make more money from their music, either handling it independently without a label, or through labels that pay better royalties because when labels go exclusively digital they won't have many of the same middle men and manufacturing expenses that swamp the traditional industry.
9. Has metalhit.com helped you promote and/or sell any of your own works? Were the results comparable to conventional music industry models? (N.B. I recognize that you, like many other underground musicians, may not be in this field "for the profit," but I think we should recognize that for an artist to keep existing, the band must at least not lose money, and it needs to make money for those in the support infrastructure of labels, distros, venues, magazines, etc. -- "selling out" is a different story, because even if Metallica's black album had only sold six copies, it would still be a sell-out; this is not a question about the ethics of profit, in other words, although feel free to throw in any ideas you have there)
I have not yet published any of my own music through Metalhit yet, though I have been publishing my bands in the digital market through my other label for a while now. While those albums were published on CD as well, I have been able to see how digital sales compare to CD sales. CDs sales are definitely more prevalent in the marketplace today, though when you compare the expenses involved in each of these avenues, I find the digital medium more appealing, even if it only makes up a small sales margin right now. However, I see this increasing each year so it only seems logical to pursue digital in its entirety.
10. The idea of metalhit.com appeals to many in black metal because, as people who believe in an integral, parallel bond between spirituality, intelligence, nature and the organization of matter, they see unnecessary production of physical waste (in the form of physical promos that generally get thrown out) as destructive to nature. Was this part of your motivation behind metalhit.com, and have you any idea how effective you have been toward reducing waste?
I hadn't considered this proponent of the psychology behind some black metal fans. If this is the case, then my label should prove favorable. In contrast, I would've assumed fans of black metal to be the most resistant to embracing a new medium since black metal carries with it a loyalty to older metal traditions and vinyl. In any case, the amount of physical waste reduced by this change in my operation has been dramatic. It's largely a paperless business. The only paper used is for contracts, filed work and reproduced fliers.
11. How has the presence of mp3s changed the underground? Is it better to fight change that seems contrary, or to accept it and try to alter it to support original objectives?
Mp3s have significantly changed the underground. With the advent of the Internet, the connectivity between fans of music all across the world has increased tremendously. In the early 90's and prior, the worldwide network of the underground metal scene was facilitated by postal mail and it would take weeks to communicate with others around the world. Now that the Internet is here, not only has it made underground more accessible, but it's also given leverage to smaller bands and labels in the sense that they can now more readily compete with larger labels because both the independents and majors have access to resources only previously reserved for major labels.
12. What kind of journalistic outlets does metalhit.com service, and have you seen a rise in digital-format outlets, like blogs and twitter streams and the like?
We spread our bands as well as those from our partner labels as intensely as possible. We'll go for traditional magazines and radio shows to online programs, blogs, webzines and the like. I think there is a definite rise in digital-format outlets for promotion, particularly among the younger generation of extreme metal fans.
13. If you were an up-and-coming death metal or black metal band today, how would you use digital media to promote your band?
Take advantage of it! Setting up a MySpace page, has been a relatively effective method for unknown artists to start marketing their work. Online advertising is another avenue for bands with more money to promote with and simply networking with labels, fans and distributors over the Internet is an excellent way to start making your work more known. The benefit of the Internet is that you can achieve a pretty decent amount of exposure with little expense involved. However, as with any successful artists, whether mainstream or underground, originality, hard work and persistent effort will yield results.
Thanks to Metalhit.com for this inspiring interview.
If we ask a man who is exploiting a commons to desist "in the name of conscience," what are we saying to him? What does he hear?--not only at the moment but also in the wee small hours of the night when, half asleep, he remembers not merely the words we used but also the nonverbal communication cues we gave him unawares? Sooner or later, consciously or subconsciously, he senses that he has received two communications, and that they are contradictory: (i) (intended communication) "If you don't do as we ask, we will openly condemn you for not acting like a responsible citizen"; (ii) (the unintended communication) "If you do behave as we ask, we will secretly condemn you for a simpleton who can be shamed into standing aside while the rest of us exploit the commons." -- Garrett Hardin, The Tragedy of the Commons
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Sunday 28 June 2009 at 6:55 pm
For classical fans, a bit of space for discussion at our metal forum:
Metal Hall Classical Subforum
Tuesday 09 June 2009 at 4:22 pm
The guitarist/vocalist of Atomizer, Jason Healey, has started writing a book about the meaning and purpose of black metal. As he says on the site:
When I first discovered Black Metal in the early 90's it was as though some invincible force confronted me. Never had I witnessed a sound so primitive and raw, yet so atmospheric and bombastic. An essence that ran so much deeper than its fiendish visual and caustic tone would alone suggest. A bizarre paradox of ugliness, contempt and barbarism awash in philosophical revelation and profane religious fervor. Life, death, salvation and sacrifice - Black Metal truly is the malignant paradigm.
The Stench of Black Metal will attempt to corral the seemingly divergent positions its legions have granted it and provide what is hoped to be the definitive statement. This is not to suggest that the words of any one individual will bestow this, though readers may find divinity in a single declaration. It is not intended to be a guide or an explanation; rather a gateway to the determination of what dwells at its core. The quest to unveil its quintessence.
He's soliciting contributions from bands, zines, labels and fans. You can send in your statement at the website, The Stench of Black Metal, if you can address the following questions:
- Describe in your own words the quintessence of Black Metal.
- Is this point of view representative of a specific time, and if so at what point did this view manifest? (ie: March 1991)
- Has the definitive Black Metal statement been made and what is it?
- What purpose is Black Metal yet to serve?
For kicks, here's an outtake from my answer:
Quintessence to my mind means the indefinable abstract as it applies to the context of the universe as a whole. This means that an idea is needed that gets you to the starting point just before the main show. To my mind, this is a conflict between ego and id.
The ego is the agent of our consciousness about ourselves; self-awareness/self-consciousness is what separates us from animals and lets us look at reality and think how we might change it. That's the essence of our technology, which is how we have evolved out of ape status. At the same time, the ego is limited by having to put into a present tense, single-focus stream a complex reality of many factors. It does this by subtracting out all factors but one, and then focusing on that factor as a means to a single desired result. This really limits logic.
The id is less limited. It is not self-controlling like our ego, and in contrast is a wild west of impulses and emotions and aesthetic notions. When our ego is put into a social situation, it starts treating the world like a personality, which screws up our sense of cause/effect logic. The ego then becomes overactive because it sees humans as the cause of the world, not vice-versa, and so we get caught up in social notions like popularity, democracy, "safety," social status and abstract moral conceptions.
Social thinking uses negative logic to organize us against what we fear to deny it or banish it. This long chain of events means that we get ruled by fear, through our ego as it interacts with other egos. The id knows no such boundaries. It likes what it likes because it seems cool, or epic, or beautiful, so it's not always trying to censor itself to avoid threats. It just goes ahead and does what it thinks is a pleasurable mental experience, even if that means horror or cruelty or amoral acts.
Black metal resembles European literary Romanticism -- stuff like Blake, Goethe, Wordsworth and Coleridge -- because both see the individual destroying the individual as a gateway to the id. Lose yourself in the beauty of contemplating ancient ruins, or in martial arts, or in meditative thought and soon you are beyond good and evil. You are no longer self-aware, but aware of the abstract structure of reality and how its goods and evils interact to produce a constant, renewing reality. That is beauty and it's the domain of the id, not the ego, which fears beauty that might be deadly.
If you had to try to put the quintessence of black metal into two words, it would be just that "deadly beauty" or "lawless beauty." Like all metal, it views the world from a historical sense of the epic, in which the individual is a means of seeing truth but not a goal in itself. This anti-human view lets us escape our self-awareness and social thinking to see reality as a series of logical processes.
Nature is a process that ignores the individual. It is a blind, simplistic process that works like a big organic machine. It tries everything, and then kills off the failures. This is why nature seems cruel to us, because we're thinking from the view of the individual. "What if I were the mouse in the Eagle's claws?" Yet it's that cruelty that gets us not only life itself, but higher form of life, because each puzzle in our environment that we beat made us more intelligent, more capable as a species.
All of our social thinking is in denial of this fact. We detest predation, inequality, death, defecation, disease, horror and fear. Metal has since 1969 been reminding us that these things exist, and we cannot just shut them out of our minds, or we blind ourselves to the good and bad in life. Black metal took this furthest by using the emphasis on logical structure that came from death metal, and adding to it a sense of melody and atmosphere.
In doing so, it fulfilled an archetype of European art that has been struggling for a voice for centuries: the primal Romantic outlook. In this view, we must live for what is beautiful, and we must not be afraid to see some things as better than others and -- some would say "arbitrarily" to please their friends -- select those and praise those highly while letting the others suffer in the dark.
Romantic literature can be summed up in this phrase from Blake: "The cut worm forgives the plough." Forget morality, because it's focused on the means, which are individuals. Focus on the ends -- what is beauty? How do we create it? If we do that, we find life isn't a plodding process of obedience but an onward quest for improving ourselves through adversity and a basic reverence for the process of life itself. That's the meaning of black metal that I see.
I hope this project makes it to print. It has obstacles ahead. But it's a worthy goal, putting into words what the vague images of music and visual arts made us feel.
Monday 01 June 2009 at 4:12 pm
 Heavy metal came from horror movie soundtracks, loud rock, and progressive music mixed into a single package. This style differentiated itself by singing about epic, historical views of humanity and the dark subjects such thinking brings up, in opposition to the self-centered ramblings of rock musicians. It also brought in a new style of playing, where lead rhythm phrases were made of moveable chords into "riffs" which allowed greater complexity in songs, even if it reduced harmonic depth. With such a momentous birth, it took metal a couple generations to catch up with itself.
After its birth, it almost got assimilated by heavy rock and glam bands, but then bounced back by mixing aggressive punk hardcore into the mix. This new style evolved through thrash, which was crossover music for skateboarders, and speed metal, which was more traditional heavy metal, before exploding into form with death metal and black metal.
These styles fulfilled what Black Sabbath had started: creation of an entirely alien, post-human, horror-infused lifeform. Death metal introduced structuralism, or a way of linking together riffs that made the structure of the song the guiding force in lieu of harmony, and black metal pioneered using melody and atmosphere within the death metal framework to make a complete new style.
This new style most clearly resembled early Baroque or ancient Greek music in its atonal framing in which modal patterns are used to build melody, and inherited the tradition of bands from classical to Tangerine Dream of making spacious, lengthy compositions that eschew the verse-chorus tradition of pop music. Metal had transcended rock music.
Once that new wave of music, emboldened by the new easy (mid-1980s vintage) of printing and selling CDs, exploded from its indie roots to popularity, it lost direction. Too much of its impetus had been based on being tiny and alienated; now it was big. Now the crowd wanted to come to it, but they also wanted to change it to be more like the rock music and punk with which they were familiar.
 Around 1994, the old guard started to pull back in confusion and pursue other things. In rushed the newcomers. They created two new styles which were basically the same thing: rock done in metal technique. The first, metalcore, mixed punk songs with metal riffs, but never "got" the death metal way of linking successive riffs in context. The second, nu-metal, added hip-hop bounce and alternative choruses to metal, but was basically metal riffs on top of rock songs.
Most death metal from the period 1994-2009 began to resemble metalcore. The riffs were no longer linked, but were variations on riff/chorus structures, and the swing and offbeat emphasis of rock music, and the desire of punk music to provide randomness, replaced the moody explorations of death metal. Black metal in turn got assimilated by underground punk, a cross between crustcore and shoegaze, which eschewed the ragged melodies for more predictable minor key pop songs.
For a long time, it seemed like the newcomers triumphed. Metal was bigger than ever before, in the numbers of fans and CDs sold. But a problem kept cropping up: it had produced no great works, only lots of "good" CDs. People bought "good" CDs and forgot them a few months later because they were not particularly distinctive in content, even if they were distinctive in form. Nothing quite made it to the epic stage of being timeless.
Starting in 2006, and slowly accelerating, this trend -- which is as old as the hills, since the first thing that happens to every new genre is that they hybridize it with rock music -- began to fade as labels found they couldn't pump out the new music fast enough because within weeks its novelty wore off and it was forgotten. Profits turned to losses, and then in 2008, a recession hit, driving many labels and zines out of business.
This lucky break helped traditional metal come back into the spotlight. Over the last two years, band reunions and the formation of new bands by old school personnel have become commonplace. Many of the results at first were bad as old school metallers tried to compete with the new sound; however, over the last six months, the balance has shifted and now old school bands are making old school music.
As the Maryland Death Fest illustrates, the crowds are turning out for the old bands and old style bands, even the youngest audience members. They're looking for a substantial musical experience and are tired of buying an underground version of the same thing they get on the radio.
The linked article illustrates the revolution that is happening in metal: younger people, newer fans and older fans alike are wanting the genre to uphold the styles and tradition of quality it once had. They're tired of disposable garbage and endless hype that just leads back into the same blender of all quality that is commercial rock music. Bring back the metal, they say, and people are listening.
ANUS predicted this trend in the middle 1990s, and made comparisons to hardcore and past generations of metal, and now we're being proven right. We knew that there would be a surge of newcomers, and then their lack of ideas would catch up with them, and people would abandon their contentless music for something more substantive. It just took a dozen years to manifest itself.
Saturday 30 May 2009 at 07:21 am
While most of the world has gone nuts trying to make black metal into a blasphemous yet trendy extreme, Blaspherian go back to the roots of the death metal genre. Allegiance to the Will of Damnation uses the simple riffs in complex formulations that made bands like Morpheus Descends and Asphyx favorites among the old school.
Nodding to the American punk tradition, Blaspherian also employ a number of one- and two-chord rhythm riffs that ride an unsyncopated rhythm into bounding, pummeling heaviness. Vocals resemble the occult rantings of Sadistic Intent or Resuscitator, and song pacing calls to mind the spirit of the aforementioned Asphyx. At its heavier moments, this EP will appeal to those who enjoyed early Obituary or Infester.
While it does not work to distinguish itself in style, this music gains a voice of its own by how it combines the artifacts of the past and finds a new voice for them within that style. This expression, while somewhat chaotic as first releases always are, surges forth with a voice of its own despite keeping itself firmly anchored in the old school tradition. In that, it succeeds where others have gone nuts over style and forgotten substance.
Friday 24 April 2009 at 7:40 pm
Originally inspired by the National Day of Prayer that religious groups created to draw attention to their beliefs, the National Day of Slayer was thought to be a holiday on June 6, 2006 -- that's 6/6/06 -- but now it has grown. http://www.nationaldayofprayer.org/ Thanks to support and enjoyment around the world, the National Day of Slayer is now the INTER-National Day of Slayer, and it happens every year on June 6 starting at hour six. On this day, metalheads worldwide stop the pointless activities of a boring world and listen to Slayer. International Day of Slayer is bigger than one nation, or even one band. It's a celebration of metal music through one of its most articulate spokesbands. It's also revelry in the spirit that makes metal great. So on June 6, stop everything... and listen to SLAYER! http://www.nationaldayofslayer.org/
Saturday 18 April 2009 at 4:23 pm
I was goofing off on the internet the other day and saw some commentary on the popularity of this meme:
tl;dr
Then, as I slogged through the latest round of promos tonight, another one came to mind:
dm;wr
It describes the black metal I'm hearing now that isn't utter crap. It's not bad, but it's on the high end of mediocrity instead of the low end of genius. As a result, my thoughts on it can be summarized as Didn't mind; wouldn't reach for it again.
Hence, dm;wr -- didn't mind, wouldn't reach.
Wednesday 15 April 2009 at 11:45 am
Once upon a time, black metal had a mystical component. Its bands tried to write songs about an idea, and shied away from writing songs that were variations on a known form.
This is a split as big as the difference between inductive and deductive reasoning for rock music, which got popular because it's easy for anyone to make a variant on a template. That way, everyone could participate.
People now like to act as if black metal is still a mystical genre. They take themselves seriously, use ancient and blasphemous language, and claim grand importance for CDs that sell to 50 people who can't tell them apart from any of their other CDs.
There is no unity in the genre, just a lot of people using it for their own ends, namely to have something to do and some reason to claim they're important. "But I am Gezagorath of Impietorturous Blasphemic Anal Mayehm!"
I think it's time to just declare it rock 'n roll. It's no longer far from rock music in structure or theory; it's variations on the pop song format with pentatonic solos, minor/major shifting, and three-chord riffs about the same handful of tired symbols. Not even grandmothers are frightened by Satan and corpsepaint anymore.
It's also changed in outlook. It used to be the genre of the frontier, of singing about that which was both lawless and a terrifying confrontation with mortality, but also permitted exploration outside the narrow-minded humanist herd mentality. Now people say blatantly humanistic things to keep their music safe, and wonder why we're all bored.
Yep, it's just all rock 'n roll to me now. I don't see the point pretending the post-1994 black metal is anything more than another variation on hardcore punk, a genre which also lost its mystique and got really normal only a few years after blossoming.
Everyone can participate, and so there is nothing mysterious or unusual about black metal now. We need to start treating it like any other rock or punk music, and stop posturing and pretending we're true to some ideal that ended long ago. Burn all the idols, not just the convenient ones.
Either you make music to communicate something unique, in which case form is shaped by substance, or you make music to fit within the form that's popular, in which case substance is shaped by form.
The paradox is that all substance comes from observing the world, not from within the self (a form), so the only substance comes from reality itself. Songs about self-motivations are about the form of human beings, not the profundity of life itself. They're narcissistic and fall into the same problem as songs where substance is shaped by any other type of form.
Like hardcore punk before it, and speed metal and death metal, black metal fell into the trap of letting in the masses. At that point, the level of quality declined because the goal was inclusivity and not the art in itself. So now we have a lot of black metal that is basically dressed-up garage rock.
The solution is to be intolerant of weak metal. If you love anything, don't coddle its failures. Instead, nurture its successes, even to the point of radicalism. Acceptance is another word for lower standards, and lowest common denominator genres converge on that optimal utilitarian pop style known as rock 'n roll.
Saturday 04 April 2009 at 9:09 pm
Scheduled for release on April 9, Beherit Engram faces high expectations. Thanks to the generosity of some people devoted to art, we were able to hear six of the seven tracks on the new album, and get you a brief review.
Engram thrusts forward through the past in a return to form for black metal, but takes it to the next dimension past Burzum's Hvis Lyset Tar Oss, which effectively ended black metal by taking it to ambient in the first place. Developing on the concepts shared between ambient music and metal, Engram is really raw but intensely structured, with a deepening mood.
Instead of opting to make a black metal/ambient fusion, Beherit combine the ideas of raw primitive ambient black metal with atmospheric music that works with the texture of sound more than discrete notes. Faster than Drawing Down the Moon, it resembles the material from the Archgoat split given more structure and prismatic depth without losing its primitive gestalt. This is a smart way of not trying to reinvent black metal, but recontexting its riffs in such a way as to pick up where Burzum's Hvis Lyset Tar Oss left off, which is an attempt to create a mood where one is barely aware that there's music but gets lost in the muscular clarity of a raw emotion reflecting a primal, naturalistic reality.
The use of repeated non-distorted motifs reminds me of Burzum's Hlidskjalf as well. There's a clear Sarcofago influence, and something that sounds like a fusion between Bathory albums The Return and Octagon, sometimes augmented with a noisy, melodic cornering reminiscent of later Darkthrone. Like most Beherit works, these songs uncannily grow on you like mysticism in the darkness.
Black metal has been so stale and boring for the last fifteen years, it's awesome to have something to look forward to with excitement again. This does not just rehash the past, but inherits it, and subtly develops its ideas consistenly and yet with creativity, moving to a new space for this music to flourish. Engram may win you over surprisingly quickly; it's organized, has heart, and in the transitions of its dark moods tells us something for the ages about how to survive humanness with elan. Perhaps it is a template for the next generation of black metal.
01. Axiom Heroine
02. Destroyer of Thousand Worlds
03. All in Satan
04. Pagan Moon
05. Pimeyden Henki
06. Suck My Blood
07. Demon Advance
Length: 43:02
Spinefarm pre-order page
Saturday 04 April 2009 at 08:37 am
My formula for greatness in a human being is amor fati: that one wants nothing to be different, not forward, not backward, not in all eternity. Not merely bear what is necessary, still less conceal it -- all idealism is mendaciousness in the face of what is necessary -- but love it.
- Friedrich Nietzsche, "Why I Am So Clever" in Ecce Homo, section 10
This a great summation of Nietzsche's method; an outlook unswayed by the petty gusts of popular opinion, or common knowledge, in pursuit of what is real, including acknowledging both the "ugly" and the "beautiful."
It is also essential to the approach taken by metal: recognize the world for what it is, pull no punches in describing it and use this relentlessly regardless of mere social consequences.
ATHEIST, one of death metal's most cosmically literate bands, seems to agree:
Another notch in a cosmic climb
Reveal our sanity, reveal your plan divine
To grasp reality is to grasp your biggest fear, you see
Every circumstance is very meant to be
- ATHEIST, "Piece of Time"
Thursday 02 April 2009 at 3:04 pm
Stealing depends on the intent of the downloader and the artist.
With death metal, for example, where 5000 CDs sold is an out-of-the-ballpark smash, artists love it when you download their music -- much of which is out of print. They gain fans; sometimes, enough fans leads to CDs being re-pressed.
If the artist wants to gain fans, and the downloaders want to buy the CD if they really connect with the music, the situation is good.
As with all downloads, there are some people who will never buy anything and will just leech. However, they weren't going to buy the CDs anyway. Leeches just leech. DRM doesn't stop them, but it does hassle ordinary users who might want a second copy of Deicide's "Legion" for the car or something.
In my view, downloading is a boon to small and niche genres with fanatical fans; it's a loss for big box store style pop genres, whose fans only care for novelty. Oh well -- the destruction of that music is a win for art :)
TechCrunch
Death metal never plays by the rules. People buy the music because it's eternal, not new. They want to own it so they never lose it, not because it's worth something outside of its enjoyment. And, almost everyone else hates it and thinks it's degraded noise made by failed reprobates. But luckily, not playing by the rules means you're outside the popularity leads to money and power game. Instead, you can focus on the art itself. That's transcendence of a kind.
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