This perplexing piece of pop culture became trendy recently as people got a shot in the arm of "back to your roots" nostalgia. Twin towers in flames, civil rights disappearing like evaporating ammonia in a basement explosives lab, and Americans had (for a few brief moments) had enough of relentless "progress" and postmodernity. The solution is an iron-hard mixture of oats which is packaged in large metal cans and decked out in late-1880s style decoration as part of a commitment to work very hard to make us feel old-fashioned. Beyond this pathetic cheese, the product itself is quite good. It must be cooked for almost a half hour, which is an anachronistically labor-intensive breakfast, but when prepared it offers whole-grain flavor which is less accessible in the flattened, cooked and emulsified commercial oats that take 1/15th the time to prepare. It is naturally sweet to some degree, but this reviewer recommends molasses to take advantage of a flavor that bespeaks of the richness and primitive state of a former time. Keeps crusty colons clean!