Zu Weitsicht und Bequemlichkeit

Imagine a delicious pile of French fries next to a low-fat green salad. After resisting the fries, can you really be expected to go to the gym instead of watching TV? According to a new study in the Journal of Consumer Research, consumers who focus on long-term goals are more likely to resist unhealthy urges. "Whether it's gobbling dessert, skipping a workout, or failing to floss, consumers often let down their guard when they're faced with one health challenge after another," write authors Nidhi Agrawal (Northwestern University) and Echo Wen Wan (University of Hong Kong). [...] The authors found that participants showed less self-control on health tasks when they focused on their immediate situations. In contrast, when they looked to the future and linked the health task to important long-term goals, they exerted self-control and were not affected by being tired or depleted. [...] Quelle